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During the call, CEO of Blizzard Entertainment Mike Morhaime pointed out that World of Warcraft had fallen again to pre-Cataclysm subscriber levels -- 11.4 million subscribers at the end of March, down from its peak of 12 million. Subscriber levels do not decline linearly, he pointed out, stating that they fluctuate based on how quickly players consume and complete content. Players are consuming Cataclysm"s content faster than any expansion before it, so subscriber levels started to drop off more quickly than they have previously.
Continue reading World of Warcraft dips to a mere 11.4 million subscribers
World of Warcraft dips to a mere 11.4 million subscribers originally appeared on WoW Insider on Mon, 09 May 2011 19:00:00 EST. Please see our terms for use of feeds.
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